OI HAIR SOFTENING SHAMPOO
The ideal shampoo for all hair types, OI Shampoo is infused with nourishing, carotenoid-rich Roucou oil. This hair softening shampoo has a milky-smooth texture, leaving hair satin-soft, shiny and hydrated - with a long lasting perfume and immediate cosmetic effect.
VEGAN, CRUELTY-FREE
Couldn't load pickup availability
HAIR CONCERNS
HAIR CONCERNS
The OI line is designed to be both a daily routine and a styling agent, known for a focus on Davines natural ingredients, but with the addition of key ingredients like Roucou oil. This line has an unbelievable ability to provide shine, softness, and manageability for all hair types,
ABOUT THE BRAND
ABOUT THE BRAND
Founded in Parma, Italy in 1983 by the Bollati Family, Davines Group started as a research laboratory, producing high-end hair care products for renowned cosmetic companies worldwide. Certified B Corp, beauty and sustainability are the inspiration for every product — from formulation, to design, to ethics, and customers.
WHY WE LOVE IT
WHY WE LOVE IT
Salon-quality products with a distinct environmental and ethical consciousness. Not to mention, we love how shiny and supple they make our hair!
Share
